Reviving the Aznauri Brand: A Vintage Brandy and Gift Box Design

Valerii Sumilov's Award-Winning Rebranding of Aznauri's Vintage Brandy

The Aznauri brand, known for its Georgian alcoholic beverages, needed a fresh take on its visual identity in the ever-evolving market. The task was to revamp the brand's visual identification system, and Valerii Sumilov rose to the challenge. The inspiration for the project came from the original concept of the Aznauri brand, which had become outdated over the years.

Sumilov's design strategy involved expanding the existing line of ordinary brandies with the addition of vintage brandies. The existing concept was used as a foundation, but it was significantly modified to infuse a sense of premium and exquisite status into the design. The result is a design that stands out from the crowd, attracting consumers with its unique visual appeal.

The design process involved the use of modern print and post-printing technologies such as embossing, stamping, and special tactile polish. High-quality paper was used for printing, resulting in a design that not only looks good but also feels good to the touch. The label dimensions are 100 mm for 140 mm, with an additional necklace provided on the neck of the bottle. The tube is made of durable and expensive materials, adding to the premium feel of the product.

The design was created in Kiev, Ukraine, in the summer of 2018. Today, Aznauri's fruit brandies are widely represented on the Ukrainian market and are successfully exported to other countries. The design has undoubtedly improved sales by attracting consumers who interact with the product even before purchasing it.

Despite the challenges of working with an existing design that was already popular on the Ukrainian market, Sumilov managed to elevate the product to a higher class while maintaining its visual concept. The final design optimally reflects the branding concept of the product and the winemaker itself, thanks to extensive research work and consideration of different opinions.

In conclusion, Valerii Sumilov's rebranding of Aznauri's vintage brandy and gift box is a testament to the power of design in reviving a brand. The project showcases how a blend of tradition and innovation, coupled with a deep understanding of the market and the product, can result in a design that is not only visually appealing but also successful in the market.